We again mapped out our strategy and direction of travel towards 2020 in 2017. In anticipation, at the request of the Executive Board a materiality analysis was carried out based on input from more than 150 internal and external stakeholders, and redefined our strategic priorities to reflect the most relevant interests. The materiality analysis also provided an opportunity to implement and monitor our contribution to the United Nations’ Sustainable Development Goals. In October 2017, we held a meeting with 80 of TBI’s ‘future makers’ to discuss the main trends and developments in our markets and the challenges facing us. The meeting provided an insight into the opportunities and risks and into the critical success factors of relevance to our strategy. All these insights form the starting point for our value-driven Strategy 2020. Our strategy is underpinned by our vision and mission.